2023 holds significant importance as it commemorates a decade since the inception of Vietbaby Fair, an event that has been accompanying families and businesses in Vietnam’s maternity, baby, and kids industry. Set to make its return this June, the exhibition guarantees an unparalleled spectacle, surpassing all previous shows.

Named as HCMC VIETBABY 2023, the forthcoming exhibition is scheduled take place from June 1-4, 2023 at SECC 799 Nguyen Van Linh, District 7, Ho Chi Minh City. This event is a collaborative effort between Convention & Exhibition Center COEX, SEGE FAIRS (a leading organizer of maternity, baby, and kids industry exhibitions in Korea), and Vietnam National Trade Fair and Advertising Company VINEXAD, along with valuable media support from Eva.

The exhibition showcases an extensive scale of 300 booths, hosting over 350 renowned domestic and international brands. Some notable offerings include skincare products and shower gels from Tam An Pharmaceutical, Joona Baby, Binunica; children’s clothing from Beyond & Co, Little Love; organic products from Organic Life, Phan Nguyen; weaning food and snacks from FrutoNanny, Manna, Nissui, Pororo fruit juice, Hanmi; dairy products from Happi, WithMom Cesar Vietnam, a2 milk, Ensure, Pedisure; cribs from Autoru; breast pumps, milk makers, and sterilizers from Fatz, Moaz BéBé, Pigeon Vietnam, Irocker, and various other esteemed brands.

This year’s exhibition will place a strong emphasis on showcasing and endorsing products and services that align with the latest market trends. This event will provide businesses with a valuable opportunity to connect with a wide range of potential customers, bolster brand visibility, and cultivate enduring business partnerships.

A decade of accompanying Vietnamese families and businesses

Vietbaby Fair was first organized in 2014 by Coex and Sege Fairs, which at that time were two major exhibition organizers with over three decades of exhibition expertise and sixteen years in the maternity, baby, and kids sector. From its very first year, Vietbaby Fair made an indelible impact in Vietnam, providing a dynamic platform for domestic businesses to engage with international counterparts in the industry. By facilitating connections with the right target audience and fostering brand promotion, Vietbaby Fair swiftly established itself as an invaluable catalyst for growth. This initial success paved the way for the continuous expansion and development of Vietbaby Fair till present day.

Embracing market trends, Vietbaby Fair goes beyond facilitating business trade connections by seamlessly incorporating and organizing various recreational programs, interactive exchanges, and knowledge-sharing sessions. As a result, it has evolved into the most anticipated annual

entertainment hub for Vietnamese parents and children. Over the years, Vietbaby Fair has consistently attracted thousands of visitors who eagerly explore the event and make purchases, leading to remarkable retail sales records at the exhibition.

Navigating the challenges brought by the global Covid-19 pandemic, Vietbaby Fair persevered in 2020 by adhering to the Government’s stringent regulations for Covid-19 prevention measures. Despite its scaled-down size, Vietbaby Fair 2020 provided vital support to businesses in the industry, enabling them to engage in exchanges and find solutions to the shared obstacles encountered during the delicate period.

Amidst the ongoing challenges of transitioning into the post-Covid era, the year 2022 witnessed remarkable prosperity for both the maternity, baby, and kids market and the overall Vietnamese economy. Demonstrating adaptability and ingenuity, Vietbaby Fair triumphantly unfolded with an impressive lineup of 200 booths, yielding favorable outcomes for the participating businesses. Notably, the exhibition played a pivotal role in catalyzing the recovery and advancement of Vietnam’s maternity, baby, and kids industry.

With a decade of successful organization, Vietbaby Fair has emerged as the premier and largest-scale exhibition in Vietnam’s maternity, baby and kids industry. This market in Vietnam is experiencing remarkable growth, and it is projected to become even more flourishing from 2023 to 2025. This surge is attributed to the arrival of Generation Z parents, whose demand for child care and shopping surpasses that of previous generations. Consequently, this year’s Vietbaby Fair is recognized as an exceptional opportunity for businesses and investors to connect with consumers and introduce innovative products.

Vietbaby Fair has confirmed the role and status of industry-leading trade shows, not only as an event for buyers, but also as a focal point for providing new products and high-quality services to individual customers. This exhibition consistently caters to the diverse needs of its wide customer base, offering an array of products and services, ranging from toys, utensils, and food to fashion and healthcare for children. Furthermore, Vietbaby Fair goes beyond showcasing products by integrating and organizing additional activities and entertainment programs, fostering an environment where parents and children can unwind and partake in hours of relaxation and enjoyment.

What can be found at HCMC VIETBABY 2023?

Buyers of this year’s exhibition will encounter a prime chance to engage in direct meetings and establish connections with businesses, courtesy of the exclusive 1:1 Biz-Matching program. Moreover, the exhibition acts as a gateway for businesses to stay abreast of the latest trends in the maternity, baby, and kids industry through insightful seminars, enabling them to devise apt and effective business strategies. Anticipated to be the pinnacle event in Vietnam’s maternity, baby, and kids sector this year, HCMC Vietbaby 2023 promises an unparalleled experience for all involved.

Within the expansive scope of the four-day exhibition, the Organizer will collaborate with experts and exhibitors to curate a captivating array of interactive activities showcased at the main stage area.

Notably, this year’s exhibition coincides with International Children’s Day on June 1, intensifying the investment in entertainment programs and activities to create a delightful space for children and families to revel in this special holiday. A multitude of standout programs will be presented, including the Mathnasium Playground, Model Kid – Fashion Show by GenY, EZ Papa show with Chicco, Dance cover with Fysoline, Kids’ Skills with Oeteo, alongside enlightening talk shows on topics such as “Postpartum Maternal Care Guidelines,” “Nutrition for Mothers and Babies in the Early Years of Life,” “Psychological Development of Children in Age Stage of 0-6,” “Dispelling Misconceptions about Functional Foods,” and “Haptonomy and Nurturing Expectant Mothers.”

Notably, the exhibition has introduced new features to enhance visitor comfort, including a complimentary massage area for pregnant women and babies provided by Care With Love, a convenient stroller rental zone by Vinaquick, and a dedicated space for diaper changing and breastfeeding. These additions ensure that parents can enjoy the exhibition with their children in a more comfortable and relaxed manner.

Moreover, mark your calendars for the Super Sale Day on June 2, where visitors can take advantage of enticing incentives with discounts of up to 50% and beyond, available throughout the day. Additionally, there will be exciting lucky draw programs held on June 1 and June 2, offering the chance to win valuable prizes.

To commemorate International Children’s Day on June 1, thousands of entrance gifts will be distributed to all visitors and children attending the event. If you’re seeking a delightful place to bring their children for a day of fun, Vietbaby Fair is an unmissable destination for the entire family. With its established track record and ongoing efforts, Vietbaby Fair has firmly established itself as a leader in Vietnam’s maternity, baby, and kids industry.

The highly anticipated HCMC VIETBABY 2023 exhibition will be open to the public for four consecutive days, from June 1 to June 4, 2023. Admission to the exhibition is free, and it is expected to attract approximately 20,000 visitors.

All the latest information about HCMC VIETBABY 2023 is constantly updated on:



Time: June 1st-4th, 2023, 10:00 – 18:00 (Free admission)
Venue: Saigon Convention and Exhibition Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City.

Contact point:

General information:

Ms. Minh Khuê
Tel: 090 135 50 51

Media & Communication:

Ms. Mỹ Phương
Tel: 078 212 74 91