Affirming the position of the leading exhibition in the mother and baby industry in Vietnam.

10-year journey to conquer Vietnamese customers

INTERNATIONAL MATERNITY – BABY & KIDS FAIR (Vietbaby Fair) is the most prominent trade event in Vietnam when hundreds of prestigious domestic and international enterprises participate annually.

Organized for the first time in 2014 by Coex and Sege Fairs, at that time these were two major exhibition organizers from Korea with more than 30 years of experience in the exhibition industry in general and more than 15 years in the field of mother and baby industry exhibitions in particular.

From its very first year, Vietbaby Fair made an indelible impact in Vietnam, providing a dynamic platform for domestic businesses to engage with international counterparts in the industry. By facilitating connections with the right target audience and fostering brand promotion, Vietbaby Fair swiftly established itself as an invaluable catalyst for growth. This initial success paved the way for the continuous expansion and development of Vietbaby Fair till present day.

Embracing market trends, Vietbaby Fair goes beyond facilitating business trade connections by seamlessly incorporating and organizing various recreational programs, interactive exchanges, and knowledge-sharing sessions. As a result, it has evolved into the most anticipated annual entertainment hub for Vietnamese parents and children. Over the years, Vietbaby Fair has consistently attracted thousands of visitors who eagerly explore the event and make purchases, leading to remarkable retail sales records at the exhibition.


Navigating the challenges brought by the global Covid-19 pandemic, Vietbaby Fair persevered in 2020 by adhering to the Government’s stringent regulations for Covid-19 prevention measures. Despite its scaled-down size, Vietbaby Fair 2020 provided vital support to businesses in the industry, enabling them to engage in exchanges and find solutions to the shared obstacles encountered during the delicate period.

Amidst the ongoing challenges of transitioning into the post-Covid era, the year 2022 witnessed remarkable prosperity for both the maternity, baby, and kids market and the overall Vietnamese economy. Demonstrating adaptability and ingenuity, Vietbaby Fair triumphantly unfolded with an impressive lineup of 200 booths, yielding favorable outcomes for the participating businesses. Notably, the exhibition played a pivotal role in catalyzing the recovery and advancement of Vietnam’s maternity, baby, and kids industry.

This market in Vietnam is experiencing remarkable growth, and it is projected to become even more flourishing from 2023 to 2025. This surge is attributed to the arrival of Generation Z parents, whose demand for child care and shopping surpasses that of previous generations. Consequently, this year’s Vietbaby Fair is recognized as an exceptional opportunity for businesses and investors to connect with consumers and introduce innovative products.


Representative of the Organizing Committee Ms. Sunny shared that: “Vietbaby Fair is organized to provide information and products that Vietnamese parents need as their children grow up to a developmental age. Participating customers can discover the latest trends through a variety of products for Babies, Children and Maternity even if they do not purchase any products. This is also the most suitable place for buyers to find products that are not available in Vietnam. Besides, Vietbaby Fair also always attracts international businesses who want to penetrate the Vietnamese market and they can open export sales channels right at this exhibition. It is certain that Vietbaby Fair is an effective place to promote and connect brands for businesses in the mother and baby industry in Vietnam.”

With a decade of successful organization, Vietbaby Fair has emerged as the premier and largest-scale exhibition in Vietnam’s maternity, baby and kids industry. Vietbaby Fair has confirmed the role and status of industry-leading trade shows, not only as an event for buyers, but also as a focal point for providing new products and high-quality services to individual customers. This exhibition consistently caters to the diverse needs of its wide customer base, offering an array of products and services, ranging from toys, utensils, and food to fashion and healthcare for children. Furthermore, Vietbaby Fair goes beyond showcasing products by integrating and organizing additional activities and entertainment programs, fostering an environment where parents and children can unwind and partake in hours of relaxation and enjoyment.

Vietbaby Fair 2023 and Vietbaby Awards

2023 is a special year, marking the 10-year milestone of Vietbaby Fair being held in Vietnam. Therefore, the Organizing Committee of Vietbaby Fair has taken careful preparation steps to bring the biggest and most spectacular Vietbaby Fair ever. During the 4-day exhibition, Vietbaby Fair attracted more than 20,000 customers to visit, shop and trade.

Named as HCMC VIETBABY 2023, the forthcoming exhibition is scheduled take place from June 1-4, 2023 at SECC 799 Nguyen Van Linh, District 7, Ho Chi Minh City. This event is a collaborative effort between Convention & Exhibition Center COEX, SEGE FAIRS (a leading organizer of maternity, baby, and kids industry exhibitions in Korea), and Vietnam National Trade Fair and Advertising Company VINEXAD, along with valuable media support from Eva.

Specially, as a promotional Ambassador for this year’s exhibition in Ho Chi Minh City, Jadoo – The character of the popular Hello Jadoo cartoon of “the land of kimchi”. With the familiar image of a mischievous, witty and lovely little girl, Vietbaby Fair is bringing a new image and many interesting activities for children on the occasion of International Children’s Day June 1st this year.

The scale of 300 booths, 350 brands

The exhibition showcases an extensive scale of 300 booths, hosting over 350 renowned domestic and international brands. Some notable offerings include skincare products and shower gels from Tam An Pharmaceutical, Joona Baby, Binunica; children’s clothing from Beyond & Co, Little Love; organic products from Organic Life, Phan Nguyen; weaning food and snacks from FrutoNanny, Manna, Nissui, Pororo fruit juice, Hanmi; dairy products from Happi, WithMom Cesar Vietnam, a2 milk, Ensure, Pedisure; cribs from Autoru; breast pumps, milk makers, and sterilizers from Fatz, Moaz BéBé, Pigeon Vietnam, Irocker, and various other esteemed brands.

Notably, the exhibition now also has a free massage area for pregnant mothers and babies, a free stroller rental area and a diaper changing and breastfeeding area to help parents more comfortable coming to the exhibition with their children. The ‘Funny Zone’ is also an area that is especially loved by families and children.


Within the expansive scope of the four-day exhibition, the Organizer will collaborate with experts and exhibitors to curate a captivating array of interactive activities showcased at the main stage area. Notably, this year’s exhibition coincides with International Children’s Day on June 1, intensifying the investment in entertainment programs and activities to create a delightful space for children and families to revel in this special holiday.

A multitude of standout programs will be presented, including the Mathnasium Playground, Model Kid – Fashion Show by GenY, EZ Papa show with Chicco, Dance cover with Fysoline, Kids’ Skills with Oeteo, alongside enlightening talk shows on topics such as “Postpartum Maternal Care Guidelines,” “Nutrition for Mothers and Babies in the Early Years of Life,” “Psychological Development of Children in Age Stage of 0-6,” “Dispelling Misconceptions about Functional Foods,” and “Haptonomy and Nurturing Expectant Mothers.”

Vietbaby Awards

The Vietbaby Awards was born out of the desire to recognize the contributions of businesses with outstanding promotional activities at the exhibition, and at the same time, it hopes that this award will also be a “bridge” for the journey to connect with customers. between businesses and Vietbaby Fair in the next 10 years and many more years to come.

At this year’s exhibition, the Vietbaby Awards 2023 was also awarded to units with outstanding activities at the exhibition, including: The “Favorite Booth” award belonging to TVV Vietnam, the award. Award “Best Marketing Activity” belongs to Aladdin unit. In addition, the sub-awards “Most Outstanding Promotional Video” belonged to the following units: Sohaco, Thanh Bao Minh, Aladdin.


Thank you for the trust and love of millions of Vietnamese families

During that 10-year journey, Vietbaby Fair has accompanied and witnessed the development and growth of many lovely little angels. For parents, the exhibition is not only a prestigious shopping destination with a wide selection of products from hundreds of prestigious brands every year, but Vietbaby Fair is also a place of entertainment for children every year.

Another 10-year journey is continued, and there are millions more special stories told about the process of growing up with millions of families across Vietnam. Vietbaby Fair will continue to accompany families and commit to always bring the best quality products and services from the most prestigious brands both at home and abroad.

Thank you for the trust of millions of Vietnamese families for Vietbaby Fair.




General information:

Ms. Minh Khuê

Tel: 090 135 50 51