PRESS RELEASE

VIETBABY HCM 2026 – Vietnam International Maternity, Baby & Kids Fair will take place from June 4 to 7, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. Marking its 13th edition in Ho Chi Minh City, this year’s exhibition will feature more than 450 brands from 18 countries and territories, with 166 exhibitors across 408 booths. The event is expected to welcome over 35,000 visitors during the four-day exhibition.

In recent years, Vietnam’s mother and baby market has continued to grow as families invest more in products and services for their children. Consumers today not only care about product quality but also pay close attention to product origin, safety, convenience, and long-term benefits for child development. This change in consumer behavior has created many opportunities for local and international businesses to enter and expand in the Vietnamese market. Industry exhibitions are becoming increasingly important as a platform for businesses to connect with consumers, introduce new products, expand their market presence, and find new business partners. Against this backdrop, VIETBABY HCM 2026 continues to serve as an annual meeting point for businesses, distributors, retailers, trade partners, and consumers in the mother and baby industry.

Co-organized by COEX and SEGE Fairs, VIETBABY HCM 2026 will be held from June 4 to 7, 2026, at Hall A, Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh Boulevard, Ho Chi Minh City. The exhibition will be held alongside VIETEDU HCM 2026 – Vietnam International Education Fair, creating a comprehensive platform for families, businesses, and individuals interested in both the mother & baby and education sectors. The exhibition is supported by Eva as the Media Partner and Green SM as the Official Transportation Partner.

More Than 450 Local and International Brands

This year, the exhibition has expanded significantly with the participation of 166 exhibitors from 18 countries and territories across 408 booths, bringing the total number of participating brands to more than 450. Products and services on display include maternity and baby care products, nutrition, food and beverages, fashion, educational toys, and related services.

The participation of many international brands highlights the growing attractiveness of Vietnam’s mother and baby market. This year, exhibitors from Germany, Australia, South Korea, Japan, Singapore, and many other countries will join the exhibition. Among the international brands participating are Orthomol from Germany and Lucas’ Papaw from Australia, together with many well-known brands already operating in Vietnam.

International trade organizations such as KOTRA and KOCCA will also take part through the Korean Pavilion, introducing new products and solutions while creating opportunities for international businesses to connect with Vietnamese partners and consumers.

A Business Networking Platform

Beyond product displays, VIETBABY HCM 2026 also serves as an effective platform for business networking. The Buyer Lounge will continue to support meetings and discussions between exhibitors and buyers from Vietnam and overseas, helping businesses create new partnerships and business opportunities during the exhibition.

At the same time, the Rebooking Center will provide information and support for companies interested in joining future editions of the exhibition. The growing number of businesses choosing VIETBABY as a platform to promote products and connect with customers reflects the exhibition’s important role within Vietnam’s mother and baby industry.

Experience Zones for Visitors

In addition to product showcases, VIETBABY HCM 2026 will offer a variety of activities and experiences for visitors. Throughout the four-day event, visitors can join stage activities, workshops, and promotional programs with attractive gifts and giveaways. Visitors will also have the opportunity to receive entrance gifts when attending the exhibition. A special highlight is the “Gifts for Pregnant Mothers” program organized in collaboration with Femfresh, which is expected to attract strong interest from expecting mothers visiting the exhibition.

The Organizers have also invested in a range of facilities designed to improve the visitor experience, especially for families with young children. A free Photobooth area will allow families to capture memorable moments during their visit. The Nursing Room will provide a private and convenient space for childcare, while the Rest & Coffee area will offer complimentary coffee and a comfortable place for visitors to relax. A free stroller rental service will also be available throughout the exhibition, helping families with young children move around the venue more conveniently. According to the Organizers, these facilities and activities are part of an ongoing effort to create a family-friendly exhibition environment that is comfortable, convenient, and suitable for modern families.

This year’s exhibition will also feature the participation of leading e-commerce platforms Shopee and TikTok Shop through a series of seminars and knowledge-sharing sessions. These programs will provide opportunities for businesses, sellers, and individuals interested in e-commerce to learn more about online business trends, changing consumer behavior, and business growth strategies on digital platforms.

Expected to Welcome More Than 30,000 Visitors

VIETBABY HCM 2026 will be held alongside VIETEDU HCM 2026, creating a comprehensive destination for families, businesses, and individuals interested in mother & baby products, education, and child development. The exhibition is expected to welcome more than 30,000 visitors during the four-day event.

A representative of the Organizers shared: “This year, we are pleased to welcome more brands and participating countries than ever before, bringing visitors a wider range of products and services. We hope the exhibition will continue to attract strong interest from visitors and industry professionals while creating valuable opportunities for businesses to connect and grow.”

VIETBABY HCM 2026 will take place from June 4 to 7, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. With its expanded scale and the participation of hundreds of local and international brands, VIETBABY HCM 2026 is expected to further strengthen its position as one of Vietnam’s leading exhibitions for the mother and baby industry.

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