IMV Corporation

• Company

  INTERNATIONAL MINH VIET JOINT STOCK COMPANY

• Nation

  Vietnam

• Booth Position

  H21-H22

• Product Introduction

  Etsuko is a Vietnamese children’s personal care brand developed by IMV, designed to make daily hygiene routines more engaging and enjoyable for kids.

  The brand stands out with its signature mascot system, including Foxi, Owli, Rakki, and Hedi—each representing different aspects of a child’s development such as creativity, curiosity, learning, and emotional growth. These characters are integrated into product design and communication, helping children connect emotionally while building positive daily habits.

  Etsuko products focus on gentle cleansing and skin-friendly ingredients, combined with fun, colorful packaging to encourage children to actively participate in their own self-care routines.

  By blending functionality with playful storytelling, Etsuko aims to support both physical care and emotional development in early childhood.